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Victoria Folkins joins Adnitiative.

Tori brings brand, content and campaign skills to Adnitiative’s clients, from social and paid media to creative and events.

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Victoria Folkins

Adnitiative, the London-based PR, advertising and marketing agency, has appointed Victoria ‘Tori’ Folkins as Public Relations Consultant.

Tori’s experience spans brand, content and creative: planning and running campaigns across social, email and paid media on Meta and Google, organising events, creating content and graphics hands-on, and coordinating agencies and freelancers to deliver launches.

She has led brand and marketing in-house at Caddi Group, and worked agency-side and freelance across a multitude of premium and luxury brands, including Alexandra Llewellyn, Arksen, Caddi Club, Colbourns, Ettinger, Freedom Brewery, Grand Seiko UK, Grey’s Court Cottages, HEWI, Louise Sinclair, Manors, Moco Museum, Natalie Tredgett Design, Neal’s Yard, Nomo, Pam Weinstock, Randle Siddley, SEIKO, Sellier, Tequila Enemigo and The Deck (rebranded to Knatchbull). This includes the graphics and animation for HEWI’s campaign with British Vogue supporting NHS workers during the pandemic.

At Adnitiative, Tori will work on PR, content and creative for clients, with a focus on integrated launches.

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Last updated: October 2026