Former Mizuno global golf brand lead David Matthews joins Adnitiative.
The marketer behind ‘Nothing Feels Like a Mizuno’, and one of the first to take a golf brand onto YouTube, brings 27 years at Mizuno in brand, creator and content to Adnitiative’s clients.
Adnitiative, the London-based PR, advertising and marketing agency, has appointed David Matthews as Golf Marketing Consultant, advising clients on creators, talent and social storytelling.
David spent 27 years at Mizuno, most recently as Western Global Golf Brand Marketing Manager for Mizuno Corporation, with creative responsibility for Europe and the US. He led a repositioning of the Mizuno Golf brand and wrote its line ‘Nothing Feels Like a Mizuno’, then signed Seve Ballesteros to deliver it in a TV advert.
He set up Mizuno’s first global web platform, MizunoGolf.com, and developed the brand’s first global golf creative, used across the US, Japan and Asia. He helped make YouTube a credible brand platform for the golf industry, signing creators Garrett Clark and Grant Horvat when the industry still focused on tour professionals. He also shifted Mizuno’s tour and sponsorship focus to emerging young talent through #MizNextGen.
David left Mizuno after a record 12 months for the US and EMEA in 2023. He currently produces content for Bullard GC.
At Adnitiative, David will help golf and sports brands build creator, talent and content programmes, and bring a brand-side view to launch strategy.
